Five Elements of Consciousness


Our commitment to Consciousness in Cosmetics® creates a larger vision that encompasses us all. Our goal is to honor the body with conscious choices. This vision is alive and expanding and we are all a part of it. Five distinct elements comprise Consciousness in Cosmetics®: Purity and Safety, Sustainability, Effectiveness, Intimacy and Personal Choice.

PURITY & SAFETY - "Consciousness of Ingredient Purity"
We only use ingredients that we trust, knowing that they can be absorbed directly into the body through the skin. We relentlessly seek out and use ingredients that are pure, natural or organic, creating products that we believe are safer to use. By certifying our products to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients, we demonstrate our commitment to using pure and safe ingredients in all of our products.

None of our products contain parabens, a widely used preservative in body care. We never use sodium lauryl sulfate, sodium laureth sulfate or sodium methyl sulfate which are known irritants, but instead use natural, gentle cleansers that clean the skin and hair effectively. We use essential oils for fragrance and reject mineral oil, aluminum, petrolatum, propylene glycol, artificial colors, synthetic fragrances and phthalates. Our products are free of potentially toxic synthetic preservatives, petroleum-based ingredients, formaldehyde donors and other possibly harmful chemicals such as DEA, MEA, TEA, PEGs, PEG derivatives, oxybenzone, ethoxylated ingredients associated with 1,4 dioxane, and GMOs.

SUSTAINABILITY -- "Consciousness of Organics"
It's in our name: Avalon Organics®. It represents our commitment to organic agriculture because it reaches the highest ideal of sustainability -- delivering benefits to the soil, to farmers, to the environment and to our customers. We intentionally procure and formulate with certified organic botanicals and oils in our products that will contribute to organic acreage cultivation.

EFFECTIVENESS -- "Consciousness of Wellness, Vitality and Looking Great"
We respect and acknowledge the desire to look and feel well -- full of vitality and radiant health. By providing products of exceptional quality and efficacy, products that perform and deliver their promises, we fulfill this desire for health, well-being and natural beauty. Our products offer an unprecedented range of enhanced benefits because they are made with unique, innovative ingredients, including skin essential nutrients and botanicals. Our products deliver their promises so that you can look and feel your best.

INTIMACY -- "Consciousness of the Intimacy of Body Care"
Caring for our skin and hair is an intimate ritual we perform daily. Taking time to do so by honoring our bodies with consciousness brings us into a deeper connection with ourselves. In the hopes that our products can expand that personal experience, they are formulated to deliver a bouquet of luxurious fragrances of essential oils, gentle foaming lather and rich, soothing moisturization. Cleansing and nourishing, they enliven the body and honor the body's individual purity.

PERSONAL CHOICE -- "Consciousness of Personal Choice and Sensitivity"
We are conscious of the value of all life and, as shown by our commitment to the Leaping Bunny Program, neither test our products on animals nor allow our ingredient suppliers to do so. Because we respect the individual dietary needs, choices and practices of our customers, our products contain no meat or by-products of animal slaughter and we reject all cruelly obtained animal ingredients, even if the animal is not killed. We are especially conscious of the skin sensitivity of many of our users and offer an array of products that do not contain any synthetic fragrances, harsh irritants or other ingredients that commonly cause skin sensitivity or potentially allergenic reactions.

We are on the path of Consciousness in Cosmetics® and welcome you to join us on this journey.